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July 22, 2016

If I only had a left brain.

Making things, production and assembly line operations have always come easily to me. So I knew I could probably become adept at bottling glitter nail polishes. But the commercial aspects of the projects were contentious, and became even more challenging as time went on. Not to mention the idea of maitaining a website while doing everything else Lynnderella.


I had taken web design class about four times by the summer of 2011. It just didn’t compute—I kept falling asleep. (So this is what happens to someone who is right-brained?) I did build a website with Dreamweaver, but I had no idea how to make it compatible with online shopping. Blog sales were happening, so I made the decision to try that sort of low-tech approach. 


At this point, I had been looking at Connect the Dots for about nine months and I knew I really had something special—and I knew that it was a concept very likely to be stolen. But I went ahead with a very small scale production and released it along with five other Lynnderellas in July 2011. Ordering was by email. It went quite well... Of course there were angry people when I ran out of things, when I wouldn’t divulge sources and formulas and when I wouldn’t give away the store. But I was very happy to have found my niche. Finally! 


Little did I know that my niche was about to get a lot more crowded. Connect the Dots was knocked off. I found the intellectual property theft very painful—not to mention the mocking of my protests. People who considered themselves part of a “nail polish community” had no problem with the blatant plagiarism. It’s just business, right? Wrong.  Imitation is the sincecerest form of theft. Eventually I realized that all I could do was produce new things faster than the copycats could steal them.


Throughout my graphic design career, I was constantly  trying to please clients and seeking unique solutions for their projects. Little did I know that it would always be a fool’s errand. As hard as I tried and as much as I worked, I was denying who I really was and trying to be in synch with businesses whose methods and goals were not at all like mine. It took a long time for me to be able to see this, but throwing around lacquer and glitter propelled the realization that, at heart, Lynnderella is an artist. The career struggles finally made sense. I was still astonished and grateful to have found something I loved to do that people wanted. 


I’m going to skip a discussion of most of the unpleasant events that happened during the first and second years of Lynnderella. Even when shown proof of all that happened, there were those who  preferred to believe malicious lies. It would be so great to be able to purge “Lynnderella Drama” from google search.  

Stay tuned for Chapter 3.....






 

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June 29, 2016

The History of Lynnderella

Lynnderella Lacquers began as an experiment...

Once upon a time back in 2008, while researching Japanese mascara layering techniques, I was led to some fascinating makeup blogs. In those days, the "blogroll" always led to more investigation. Eventually, I found Nailgal, MakeUp Alley and All Lacquered Up. Nailgal was amazing! Who knew Chanel had made a holographic silver? How did I miss Sally Hansen's Crystal Ball and Fairy Dust Pink? OPI's My Private Jet? How could I have not seen them at the drugstore? I vaguely remembered looking in one of the gold Sally Hansen bottles, but bad lighting completely obscured the intense prisms inside. 

My curiousity and fascination quickly developed into a full-blown obsession. I had always played with mixing nail polishes—the wish for a lavender French manicure was strong. Ebay was plundered in an effort to stock up on all kinds of discontinued and hard-to-find unicorns. Looking back, I understand all of the hoarding and collecting as a way of learning about how nail polish behaves—exploring pigments, finishes, dry times and so forth. 

The MakeUp Alley Nail Board was also a big source of fun and inspiration back in those early days. Clever, witty people showed off their nails, frankenpolishes and kittens. Snow Angel was first shown there and became an instant sensation. Its reception made me believe that it might be possible to develop a line that customers would want. The more I thought about it, the more I wanted to try to create a collection. Glitter suspension base was not yet available, so I was adding glitter and pigments to lightly shimmered drugstore lacquers. 

Since gallons of lacquer base were not yet for sale, I spent a few years painting heart-shaped lockets and even tried painting paintings. This deepened my undertanding of transparency, pigmentation and shimmer. It was so relaxing and therapeutic. Also great fun to dump the reject lockets into an acetone bath...

 

My first collection was produced for Holiday 2010 in an edition of about 10 sets. Our Violet Hour, Ruby Red Ruby, Snow Angel, 2010 Golden Opportunities, Merry with Berries, ShapeShifter and Christmas Nightie were some that were included. I really enjoyed producing it even though I had to use a premade shimmer nail polish since nobody was selling glitter suspension base yet. I also questioned if people would want to wear a homemade lacquer—lovely friends reassured me that nail polish is one product that's practically self cleaning.

Finally, TKB Trading released lacquer base! It came in metal cans that were ridiculously hard to open, but it worked! 

To Be Continued.....

 

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June 11, 2016

Welcome to the new lynnderella.com!

A lot has happened over the last 4 years and Lynnderella is evolving. We are happy to bring you a new and more traditional way to purchase our lacquers. Lots of fun things will be happening here so check back often.

Please send us an email through our "Contact Us" page so that we can keep you informed of everything that is happening here. There will be special pre sales, discount codes and other offers only made available to those on our mailing list.

Also, send us any questions and/or comments. Please contact us at lynnderellalacquer@gmail.com.

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